February 01, 2007

Grant Supports Marketing Initiative

A grant from the John and Jayne Summers Foundation is supporting work by iWrite Marketing, a Pittsford, New York marketing company, on the branding and promotion of the Center for Nursing Entrepreneurship, Health Checkpoint, and three of its other businesses.

Donna Tortoretti, Chief Executive Officer of the Center said that the grant is enabling it to establish a strong presence nationally and globally. “The Center for Nursing Entrepreneurship is the first initiative of its kind, and it is vitally important that we have a strong, recognizable brand and clear, cogent communication,” she added.

Graeme Roberts, principal of iWrite marketing, and his team are excited to be working with the Center of Nursing Entrepreneurship. “We are particularly focused on the marketing and communication needs of startup and growing companies in health care and high technology,” he said. “In addition to the Center, we have developed complete brand identities for four businesses that are growing with its help. Each will have its own Web site, and literature system. We are building the communication packages on a common framework, which is simple and effective, yet easily replicated, as more new businesses are added.”

“From 2007,” said Tortoretti, “we are actively building equity in our brands. We will become increasingly visible, worldwide.”

For more information, contact:
Ryan McGinn
(585) 276-3505
Ryan_McGinn@urmc.rochester.edu

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